5. Why Ghosts Killed the RMS Queen Mary - John Hyll
Photo Credit: Lucas Ciranna
Out of all the ocean liners from the days of transatlantic crossings whether it be the Mauritania, Norandie, or the infamous Titanic, one has always stood out from others, the RMS Queen Mary. The Queen Mary is considered the greatest of all the ocean liners not only because of its incredibly successful history of carrying passengers, but also because it is the only remaining pre-war ocean liner in existence, being preserved as a hotel and museum in Long Beach, CA. With that being said, the ship has had a very rough run in Long Beach flopping between many different operators with many strange, partially implanted or outright canceled proposals to breathe life into the aging vessel. For the last few decades, the operators have leaned heavily into the ship’s paranormal aspect which, despite bringing in more revenue, has had absolutely disastrous long term effects. Although the Queen Mary’s paranormal attractions may bring in some additional revenue and interest, it is clear that through this the operators have been exploiting and accelerating the deterioration of the historic ship.
Today when it comes to the ship’s paranormal aspect there are quite a few options for visitors. There are various walking tours during the day and night where people are led into these haunted areas and told about various stories of alleged ghost “Sightings” with some interesting, albeit very limited historical information. The main haunted attraction, however, is a tour known as Ghosts and Legends which is essentially a special effects based haunted house which shows areas such as the 1st class pool, boiler rooms, and a few other places. Along with this, every year around Halloween there is a 4 week carnival called Dark Harbor which utilizes many of these areas along with the land adjacent to the ship. In contrast to this, any person willing to experience the actual historical aspect of the ship has far fewer options. The only real tour offered for this is the Glory Days Historical tour which does provide interesting information, however all the areas shown are already accessible on the “Ship Walk” self-guided tour which, while interesting, completely misses the majority of interesting areas on the ship. Some of these very interesting and significant places in the ship such as the boiler rooms, 3rd class dining room, and the 1st class pool are presented and used in a less than adequate manner in Ghosts and Legends. The aforementioned first class pool, one of the most beautiful and unique areas in the entire ship, is left in a horribly run down thanks to this attraction, with major damage being seen to both the extensive tiling and the pool basin itself. The areas used in Ghosts and Legends are not an isolated instance, with many other interesting places either left completely abandoned or in very run-down condition. Many theorize that this concerning deterioration is actually being exploited and accelerated by the operators to add to the haunted feel. Whether that is true or not, it is clear that any services to educate the public on the Queen Mary’s grand history, engineering and design are sidelined by the haunted aspect that has become such a priority to the point of damaging major historical areas.
Some have made the argument that these haunted attractions provide much needed revenue for the Queen Mary. I disagree. One looks and wonders if the immense resources used to set up and decorate many areas with special effects and to set up and take down the yearly Dark Harbor could instead be used to repair and restore many significant areas that have fallen into disrepair thanks to the hyperfocus on the haunted. The whole focus on ghosts was put in for the sole purpose of gaining revenue, and while that did work in the short term the results we are seeing in the long term say otherwise. There is a very good case to be made that if these areas were restored and used for events, exhibits, or shows related to the ship, attendance and, most importantly, revenue would be higher as a result.
The Queen Mary’s very turbulent history as a hotel and museum in Long Beach can be attributed to many different factors such as location, presentation, and many others. However one of the biggest and most dire reasons is marketing. It is so hyper focused on the paranormal where it has drastically affected the public image of the ship. Ask any person about the ship and the first thing they will say is that it's haunted. Go on the internet, and the most popular articles and videos will talk about how the ship is haunted. Go look for books, and most will talk about how the ship is haunted. Go to the ship itself, and you will find posters outside advertising the many haunted attractions. Look at how much effort and funding the operators have put into the haunted aspect, and how little has been put into actual historic preservation.
From all this the Queen Mary has become known as an old, haunted, and run down ship. What kind of demographic does this attract? Really, the only people who the ship can rely on from this marketing is a very small niche of paranormal enthusiasts, and perhaps thrill-seeking young people who will most likely only visit once. In contrast, other groups focused on history, engineering, art, or even general entertainment could be far more reliable and profitable, but are all turned away by the paranormal emphasis. There is a great argument to be made that if the Queen Mary would market itself as a family friendly attraction like most historic attractions do with more areas set aside for education, hospitality, and in general have itself seen as a major community asset, it would be far more popular and profitable than ever before. But most importantly, in order to keep the ship’s dignity intact we must not rely on ghost stories while turning her into a haunted house attraction. Instead we must present her as the beautiful marvel engineering and art that she is, where there is no shortage of REAL stories about REAL people to be told.
As of the writing of this essay, the ship has been closed for over 2 years with the most recent leaseholder going bankrupt, and the city of Long Beach taking over. If and when the ship does reopen, whoever the new operator is must look at the last sixty years and make a critical choice. For if this sole surviving relic from a bygone era is to be preserved for future generations, she must be treated with the utmost respect to the work of those who designed, built, and maintained her.